SIGNED client (confirmed 2026-07-06 via email; recorded 2026-07-07). Pitched 2026-06-30; the early-partner deal shape from the proposal ($149/mo platform + enterprise managed-service included at no extra cost, in exchange for feedback + case study) is the working basis — confirm final terms on the countersigned version. Monday’s growth team (product-led acquisition — goal = traffic + sign-ups) identified their MCP app as a high-potential channel and works with Monday’s MCP-API + core teams on it. Ghostteam demoed the ADO platform; proposal goes to group leadership for budget approval, response expected within a few days / next week.
Contacts:elena-librich (growth team, elenali@monday.com — relationship lead; first contact ~a month ago) and barak-monday (barakbe@monday.com — analytical, asked the A/B-test + competitor-attribution questions). Danielle is on Monday’s MCP team (met previously).
Current position: organic visibility ~near zero in the project & task management category (13 tracked connectors). Root cause = the MCP tool layer, NOT brand/AEO — the model already knows Monday well (training data / baseline intelligence is a strength; “you’ve got the hard part”). The gap is tool-name/description/intent-alignment optimization.
Target competitor = ClickUp (who Monday should match/beat). Early milestone = ~15% prompt coverage (in line with Linear). Adobe showed visible jumps in the category (Monday asked what drove them — Ghostteam can backwards-engineer competitor changes).
Reconcile later: Monday says their MCP-channel sign-ups are already pretty high — a tension vs Ghostteam’s near-zero organic-discovery reading (different signals: installed-app usage vs pre-connection organic visibility). Worth cross-referencing.
Seasonality: Monday has a summer dip; instead of A/B tests (not viable), normalize by correlating with Monday’s own sign-up seasonality + competitor movement.
Pricing quoted:base platform $149/month (prompt tracking, visibility data, team access, base prompts) + an enterprise managed-service add-on (Ghostteam does the optimization). Early-partner offer: enterprise included at no extra cost in exchange for a closer partnership + product feedback via a shared Slack (same deal as direct-booker). Legal/security review needed but not expected to block (nothing to integrate; external/direct). See 2026-06-15-offering-pricing-fundraise.
Open questions
Will leadership approve budget? Resolved: signed, confirmed 2026-07-06 via email. Residual: exact signed terms + onboarding kickoff date.
Reconcile Monday’s “high MCP-channel sign-ups” vs our near-zero organic-visibility reading.
Barak’s and Elena’s exact titles.
Timeline
[2026-07-06] (email — recorded 2026-07-07, Vincent) Monday.com SIGNED — confirmed via email. Onboarding next: Monday defines persona-aligned target prompts → daily tracking begins.
[2026-07-01] (partner call — Vincent to Laurent Chemla) Vincent described Monday.com to Laurent as signed/closing (enterprise effectively free for the case study) — consistent with the close confirmed by email 07-06.
[2026-07-01] (internal — Ghost Team stand-up, Vincent + Elliot, recorded by Vincent) Elliot drafting the proposal (to Vincent for pricing/wording sign-off first). Framing: offer the enterprise managed-service at $0 (stated value ~$5–10K USD) — customer pays only for the platform — in exchange for a feedback commitment + a short high-level case study if the work succeeds. Vincent’s steer: scope the deliverables clearly (A/B/C/D) so it reads as a defined package, not open-ended.
[2026-06-30] (call — Elliot + Vincent + elena-librich + barak-monday, external demo; recorded by Vincent) Pitched ADO + demoed the platform on the project/task-management benchmark (13 connectors). Showed Monday’s near-zero organic visibility (root cause = tool layer, not training data — Monday’s brand is a strength), framed ClickUp as the competitor to match and ~15% coverage as the first milestone (vs Linear). Used direct-booker as the case study (Elliot cited 44% → 67% visibility on ChatGPT via the recommendation engine — sales framing). Walked pricing ($149/mo base + enterprise managed service; enterprise waived for early partners + Slack feedback). Next: Ghostteam sends the proposal by email (tiers + what each includes + minimums) and prompt-creation guidance; Monday defines persona-aligned target prompts → Ghostteam tracks daily; Monday takes the proposal to leadership for budget. Platform “ready to go”.