Ruth (ManpowerGroup)
Current truth
- CMO of manpowergroup and the champion for the signal-tracker engagement. Knows elliot-garreffa well (they “get on”).
- Won’t log into the tool regularly — wants a weekly Thursday digest (top categories/posts) she can use; roslyn sits with her on Fridays to write LinkedIn posts off it.
- Busy (CMO of a large group) — the project isn’t top-of-mind for her, so the deliverable must be low-effort and immediately useful.
Open questions
- Full name; decision authority on the MCP-app purchase.
Timeline
- [2026-06-26] (meeting, relayed 2026-06-30) Pitch meeting with elliot-garreffa landed well; steered toward useful-for-Ruth-first + the weekly digest. Detail → manpowergroup.